ASVCP is a nonprofit scientific organization dedicated to advancing the field of veterinary clinical pathology. I worked with ASVCP on a complete rebrand, developing their cytology-inspired logo design and implementing a vivid color scheme around their signature purple hue. The logo design, featuring organic shapes, offers a visual perspective into the microscopic world of cytology. The organic cellular shapes present in their icons, patterns, and imagery all contribute to the unique and scientific feel of the brand.