The Toyota Highlander docuseries takes you on the journey from the Toyota Highlander’s initial unveiling at the New York Auto Show, to how it’s made and marketed, and finally how it makes it all the way to the hands of customers. I worked with the Toyota team on a marketing identity for the docuseries that is instantly recognizeable and compliments the cutting edge design of the new Highlander. The branding, with futuristic graphics, grid patterns, and spliced images, represents the hard work and dynamism of both making Toyota’s first docuseries and making the new Highlander.